Around 70 per cent of the total TV sales for the quarter were HD ready (2.33 million), with quarter 4 also seeing the highest quarterly sales of TV sets so far (3.36 [...]]]> Sales of HD ready TVs reached almost 23 million by the end of 2009, Ofcom’s Digital Progress Report for Quarter 4 2009 today revealed.

Around 70 per cent of the total TV sales for the quarter were HD ready (2.33 million), with quarter 4 also seeing the highest quarterly sales of TV sets so far (3.36 million).

The report also revealed that:

• Sky added 482,000 extra subscribers to its HD service, the highest quarterly additions to date. Total HD subscriptions are now almost 2.1 million equivalent to around 21 per cent of its customer base (up from 8.4 per cent in Q4 2008).
• Virgin’s V+ HD service added 112,700 subscribers to reach 862,000 by the end of 2009, equivalent to 23 per cent of its TV subscriber base (up from 14 per cent in Q4 2008).
• High Definition receivers accounted for 80 per cent of BBC/ITV freesat sales by the end of the quarter, equivalent to around 720,000 sales.
• In March this year, 4.5 million homes received Freeview HD coverage for the first time, including the cities of Birmingham, Leeds and Cardiff.

The report also showed that digital TV had reached 91.4 per cent of UK homes.

The full report can be found here: http://www.ofcom.org.uk/research/tv/reports/dtv/dtv_2009_q4/